CLIENT CASE STUDY 01
Developing a First Yoga Collection for a European Startup Brand
A European direct-to-consumer startup brought reference images for a sports bra and high-rise yoga legging, but did not yet have a complete size chart or technical specification. The project translated that starting point into measurable material, fit and construction decisions. Across three sample rounds, the review addressed waistband rolling, underband tightness and light-colour coverage before the approved pre-production sample and materials were released. The first 400-piece order was completed about 35 days after those approvals.
Client identity confidential
← Client projects on our homepageDevelopment materials and workflow reference only — not customer delivery photography.
The Brief
Develop a first two-style yoga offer from visual references while documenting the size, material and construction decisions that a production order needs.
The Challenge
A reference image establishes a silhouette, not a waistband geometry, underband allowance, grading rule or light-colour review method. The brief needed to resolve these decisions without treating every fit question as one generic adjustment.
Development Approach
- 01
Scope the first order
Set the development scope as two styles, two colours and S–XL before allocating samples and materials.
- 02
Review fit by component
Across three sample rounds, adjust the M legging waistband from 9 cm to 10 cm and add 0.5 cm to the M bra underband, then recheck the related sizes.
- 03
Confirm material in garment use
Compare two materials and select the recorded 260 g/m² stretch fabric; review the light colour on finished garments in bending, squat and stretch positions.
- 04
Document approval
Record the approved size chart, material swatch and sample; the order also set a ±3% acceptance requirement for key dimensions after three washes.
What Buyers Can Learn
- Convert visual references into size, material and construction questions before sampling.
- Treat waistband coverage and bra underband comfort as separate fit decisions.
- Review light colours on the finished garment under relevant movement, not only on an unstretched swatch.
- Keep the approved sample, material reference and measurement record linked for later discussions.
Case Questions
What was confirmed before the first order?
The approved scope covered two styles, two colours and S–XL, alongside the agreed sample, material and measurement references.
Why were three sample rounds used?
The rounds separated the initial product direction, fit corrections and pre-production detail confirmation.
How was the light colour reviewed?
It was reviewed on finished garments during squat, bending and stretch movements; fabric weight alone was not treated as proof of coverage.
Does this set a default delivery time for other projects?
No. The recorded timing applies to this project after material and pre-production approvals. Other projects require their own review.